Marketing campaigns are an organized and strategic effort to promote a specific company goal or objective. You might want to raise awareness of your brand, get prospects to signup for your mailing list, register for a webinar, or sell them your products and services. Whatever your objective, for a successful marketing campaign, you need the following:
- A working plan, at least the first few steps
- A well-defined audience or demographic
- An overriding theme or message for the campaign
- Some tried and true marketing tactics that work with your brand, platform and audience
- A functional marketing stack with built-in automation and reporting
Most important, you need a marketing consultant who can implement and run your campaign, either for you or in collaboration with your staff. A consultant who gets your brand, respects your mission, and will work hard to accomplish the campaign objectives. It would also help if you had someone with excellent interpersonal skills who can communicate incredibly well with you, your team and your audience.
Here’s a detailed, but not comprehensive, list of what WyzGuy Consulting can offer:
- Marketing campaign strategy – goals, KPIs, and messaging
- Landing page creation with design and layout
- Support for multiple content formats – written word, video creation and editing
- Email marketing campaign – one-off campaigns or evergreen
- Content marketing campaigns – self-blogs or other placed articles
- Copywriting and content creation – in your voice messaging
- Detailed reporting and campaign analytics – Google Analytics, Facebook pixels or other link tracking strategies
- Affiliate campaigns and tracking