Dream University’s Massive Growth – Innovative Marketing


Dream University's Massive Growth The partnership between Marcia Wieder's Dream University and WyzGuy Consulting is our favorite success story for innovative marketing strategies and dramatically improved monetization. Combined with Infusionsoft's Marketing and Sales automation engine WyzGuy created the Perfect Customer Life Cycle for both Dream University, and the customers of Dream University. The result was an immediate growth spike in sales volume and gross revenues which matured into a more sustainable period of profitability soon after and continues to this day. When WyzGuy began working with Dream University it was a small business that put on personal development workshops, and it was made up of the Founder and Principal, Marcia Wieder, plus a full-time admin assistant. Marketing and sales infrastructure consisted of 1ShoppingCart, ConstantContact and Excel Spreadsheets to track customer payment plans and affiliate commissions. This situation resulted a tremendous amount of uncertainty and vagueness around revenues, affiliate payouts and event rosters. I have the client’s permission to disclose the following. Dream University was initially doing about 4 to 6 events a year and less than $1M in gross revenues. In the summer of 2010 WyzGuy stepped in and took over marketing and sales systems, email marketing, client event rosters, and automated Dream University on the Infusionsoft platform and implemented the Perfect Customer Life Cycle. By the end of 2011, in less than two years time, yearly gross revenues had more than doubled to well over $2M, and customer volume had easily quadrupled. Per event revenues that were in the mid five figures started consistently hitting six figures. The September 2011 Inspiring Speaker put them well into the multiple six figures for a single event. In 2013, WyzGuy Consulting helped Dream University launch the Wealthy Visionary [...]